Setting SEO Standards
Ever asked a question you didn’t know the answer to? Of course you have. And what is our first response in today’s world to figure it out if you don’t know something? “Google It”
Why Should I Optimize for Google?
Google is the fastest growing and most stable of all search engines. Google’s PageRank considers over 500 million variables and over 2 billion terms while processing a query. So getting the best PageRank is key to your site’s success.
“[Getting your website] at the top of Google['s search] in itself acts as a measurement of credibility, which can have a positive psychological impact on your audience.
That fact that the website is at the top of the pile speaks volumes about its excellence and goes a long way in creating good will”.
– B. Robin of ezinearticles.com
How Do I Optimize for Google?
Not only has Google become one of the most prominent search engines of our day, it has also become a leader for industry SEO standards. Here are a few tips from Google for best SEO practices:
- Accurately describe the page’s content
- Create unique title tags for each page
- Improve the structure of your URLs
- Make use of the “description” meta tag
- Create a simple directory structure
- Allow for the possibility of a part of the URL being removed
- Prepare two sitemaps: one for users, one for search engines
- Use mostly text for navigation
- Have a useful 404 page
- Create content primarily for your users, not search engines
All of these tips are documented and explained in greater detail within:
Google’s SEO Guide
How does Google determine search results?
Watch and Learn about the anatomy of a search result
In this video, Matt Cutts (part of Google’s webspam team) explains what makes up a search result and how to improve your site’s own results.
Did you know?
SEO only affects organic search results
Did you know?
Google Places puts your business on Google Maps
By registering for Google Places you can get recognition for your site through Google maps as well as in the search results.
